K.C. Compton, managing editor of Mother Earth News, will share techniques to improve the depth and impact of your writing. Explore inventive leads, narrative tension and internal transitions, as well as the importance – and perils – of pursuing tone and voice. In addition to better stories,  you’ll improve editor-writer communications from the assignment to the final edit.

Cross channel marketing campaigns allow businesses to create relevant messages that engage the audience in ways traditional methods can’t. Steve Hall, Boelte-Hall CEO, will discuss the difference between cross channel marketing and multi-channel marketing, explain why and how cross channel marketing works, and give examples from award-winning cross channel campaigns – including a 2010 AMS campaign.

This lively session addresses real-world ethical dilemmas that professionals encounter today, how they recognize them, and how they resolve them. Get a deeper appreciation for what the AAEA Code of Ethics means when it’s put into practice. The University of Guelph’s Owen Roberts moderates a panel from the agricultural media, social media, public relations agencies and associations, looking at ethical challenges in the trenches – in our jobs as editors, freelancers, PR practitioners and ag communications professionals.

Social media tools are increasingly being used to broadcast messages to an array of audiences. But communications can travel both ways. Social media consultants John and Christine Taylor of JTMarComm will guide you though mining intelligence with the latest online tools.

The internet connection dropped in the middle of John's session so please be sure to watch Part 2 of his presentation here: http://www.ustream.tv/recorded/16239226

You are who Google says you are and you are what you’re able to deliver – whether it’s on the web, through various social media, or in the hand. Half marketer, half tech geek, V3 Integrated Marketing founder Shelly Kramer will show you how to strategically develop your digital media program with goals and results in mind…before you go off creating apps, Facebook pages or Twitter accounts. You’ll also learn how to measure your success in terms of ROI.

Note: Shelly promised to put her presentation up on her SlideShare account after AMS so make sure to check it out: http://www.slideshare.net/ShellyKramer

Used correctly, Twitter can be a powerful tool in supporting your personal and company brands. Social media marketing experts John and Christine Taylor of JTMarCom Consulting in Nashville, Tenn., will show you how.

Can't make it to Ag Media Summit in NOLA this year?  Or missed a workshop that you wanted to attend?  We will be live streaming sessions each day so you won't miss out!  Visit our Ustream channel at http://www.ustream.tv/channel/ag-media-summit to see upcoming streams and previous recordings.

Sessions that will be live streamed:
Sunday, July 24:

• 2:00-3:30pm - Ultimate Teams - Five A's, Nick Lowery, Kansas City Chiefs Hall of
  Famer
  

Monday, July 25:

• Block 1 (8:30-10:00am) - Strategic Tweeting, John and Christine Taylor of JTMarCom Consulting
• Block 2 (10:15-11:30am) - Growing big ears through social media, John and Christine Taylor of JTMarComm
• Block 3 (1:00-2:15pm) - Cross Channel Marketing: What it is, why it works, and how to use it, Steve Hall of Boelte-Hall
• Block 4 (2:30-4:00pm) - Integrating digital media into your marketing efforts and measuring ROI, Shelly Kramer of V3 Integrated Marketing

Tuesday, July 26:

• Block 1 (10:15-11:45am) - Ethics in the trenches: Case studies and solutions, Owen Roberts of The University of Guelph
• Block 2 (3:15-4:30pm) - Depth and impact: Make your writing shine!, K.C. Compton of Mother Earth News