Ag Media Summit

Depth and impact: Make your writing shine!

2011-08-02T07:35:00.000-07:00

K.C. Compton, managing editor of Mother Earth News, will share techniques to improve the depth and impact of your writing. Explore inventive leads, narrative tension and internal transitions, as well as the importance – and perils – of pursuing tone and voice. In addition to better stories, you’ll improve editor-writer communications from the assignment to the final edit.

Part 1:

Part 2:

Part 3:

Cross Channel Marketing with Steve Hall

2011-08-02T07:31:00.000-07:00

Cross channel marketing campaigns allow businesses to create relevant messages that engage the audience in ways traditional methods can’t. Steve Hall, Boelte-Hall CEO, will discuss the difference between cross channel marketing and multi-channel marketing, explain why and how cross channel marketing works, and give examples from award-winning cross channel campaigns – including a 2010 AMS campaign.

Part 1:

Part 2:

Ethics in the Trenches: Case studies and solutions

2011-08-02T07:29:00.000-07:00

This lively session addresses real-world ethical dilemmas that professionals encounter today, how they recognize them, and how they resolve them. Get a deeper appreciation for what the AAEA Code of Ethics means when it’s put into practice. The University of Guelph’s Owen Roberts moderates a panel from the agricultural media, social media, public relations agencies and associations, looking at ethical challenges in the trenches – in our jobs as editors, freelancers, PR practitioners and ag communications professionals.

Part 1:

Part 2:

Part 3:

Growing big ears through social media, John Taylor of JTMarComm

2011-07-26T12:38:00.000-07:00

Social media tools are increasingly being used to broadcast messages to an array of audiences. But communications can travel both ways. Social media consultants John and Christine Taylor of JTMarComm will guide you though mining intelligence with the latest online tools.

The internet connection dropped in the middle of John's session so please be sure to watch Part 2 of his presentation here: http://www.ustream.tv/recorded/16239226

Integrating digital media into your marketing efforts and measuring ROI with Shelly Kramer

2011-07-26T12:34:00.000-07:00

You are who Google says you are and you are what you’re able to deliver – whether it’s on the web, through various social media, or in the hand. Half marketer, half tech geek, V3 Integrated Marketing founder Shelly Kramer will show you how to strategically develop your digital media program with goals and results in mind…before you go off creating apps, Facebook pages or Twitter accounts. You’ll also learn how to measure your success in terms of ROI.

Note: Shelly promised to put her presentation up on her SlideShare account after AMS so make sure to check it out: http://www.slideshare.net/ShellyKramer

Strategic Tweeting with Christine Taylor of JTMarCom Consulting

2011-07-25T11:22:00.000-07:00

Used correctly, Twitter can be a powerful tool in supporting your personal and company brands. Social media marketing experts John and Christine Taylor of JTMarCom Consulting in Nashville, Tenn., will show you how.

Live Streaming at Ag Media Summit!

2011-07-24T14:12:00.000-07:00

Can't make it to Ag Media Summit in NOLA this year? Or missed a workshop that you wanted to attend? We will be live streaming sessions each day so you won't miss out! Visit our Ustream channel at http://www.ustream.tv/channel/ag-media-summit to see upcoming streams and previous recordings.

Sessions that will be live streamed:
Sunday, July 24:

2:00-3:30pm - Ultimate Teams - Five A's, Nick Lowery, Kansas City Chiefs Hall of
Famer

Monday, July 25:

Block 1 (8:30-10:00am) - Strategic Tweeting, John and Christine Taylor of JTMarCom Consulting
Block 2 (10:15-11:30am) - Growing big ears through social media, John and Christine Taylor of JTMarComm
Block 3 (1:00-2:15pm) - Cross Channel Marketing: What it is, why it works, and how to use it, Steve Hall of Boelte-Hall
Block 4 (2:30-4:00pm) - Integrating digital media into your marketing efforts and measuring ROI, Shelly Kramer of V3 Integrated Marketing

Tuesday, July 26:

Block 1 (10:15-11:45am) - Ethics in the trenches: Case studies and solutions, Owen Roberts of The University of Guelph
Block 2 (3:15-4:30pm) - Depth and impact: Make your writing shine!, K.C. Compton of Mother Earth News

Nick Lowery: Ultimate Teams - Five A's

2011-07-24T13:54:00.000-07:00

Former NFL All-Pro Nick Lowery explores his personal story of turning adversity into victory.
Lowery’s pro football career started with a long string of trades before he kicked into high gear to
become the NFL’s record holder for the most field goals of all time. A Kansas City Chiefs Hall of
Famer, philanthropist, poet, and Harvard graduate, Lowery will share several of his secrets to success,
including:

Attitude - an attitude of self-determination pervades the individual “kicker” and the team that puts him in position to put it through the uprights, which represent the big “goal” and higher purpose that all win from.
Angels - the “kick-ass” leader is always looking for those who mentor and bring out his/her best.
Accountable - being able to measure your success and write down your goals ensures reality checks and constant improvement.
Art - the answers are already inside us. The Art is already in the marble. It’s our job to get out of the way!
Alive - find meaning through Passion and Focus. You’ll learn how the winless San Carlos Apache tribe football team never lost another game after applying this lesson.

Depth and impact: Make your writing shine!

2011-07-14T08:00:00.002-07:00

Tuesday, July 26
3:15 to 4:30 p.m.

K.C. Compton from GRIT magazine, will share techniques to improve the depth and impact of your writing. Explore inventive leads, narrative tension and internal transitions, as well as the importance – and perils – of pursuing tone and voice. In addition to better stories, you’ll improve editor-writer communications from the assignment to the final edit.

Registration is online: www.agmediasummitregistration.com.

Can't attend the Ag Media Summit? Watch it live online: www.ustream.tv/channel/ag-media-summit.

Need more information: www.agmediasummit.com.

About K.C. Compton

K.C. Compton is an executive editor of Natural Home & Garden, GRIT and Capper’s magazines and editor in chief of The Herb Companion magazine. She has worked for several years as a newspaper reporter, columnist and editor in the Rocky Mountains and came to Kansas in 2001 as managing editor for a sister publication, Mother Earth News. GRIT and Capper’s are two of the country’s oldest publications (Grit since 1882 and Capper’s since 1879). Having sold GRIT as a kid growing up in rural Oklahoma, she is proud to have been the editor who oversaw its transition from struggling newspaper format to the full-color bimonthly magazine on the stands today. Her essays have been published in the Chicken Soup for the Soul series and her freelance articles have been published in numerous magazines. K.C has taught workshops on writing, reporting and editing, bearing in mind her past experiences as a participant in such workshops over the years.

Ethics in the trenches: Case studies and solutions

2011-07-14T08:00:00.001-07:00

Tuesday, July 26
10:15 – 11:45 a.m.

This lively session addresses real-world ethical dilemmas that professionals encounter today, how they recognize them, and how they resolve them. Get a deeper appreciation for what the AAEA Code of Ethics means when it’s put into practice. The University of Guelph’s Owen Roberts moderates a panel from the agricultural media, social media, public relations agencies and associations, looking at ethical challenges in the trenches – in our jobs as editors, freelancers, PR practitioners and ag communications professionals.

Registration is online: www.agmediasummitregistration.com.

Can't attend the Ag Media Summit? Watch it live online: www.ustream.tv/channel/ag-media-summit.

Need more information: www.agmediasummit.com.

About Own Roberts

Owen Roberts is the director of research communications at the University of Guelph and is also an agri-food columnist for the Guelph Daily Mercury and other agri-food publications. Owen founded a program called Students Promoting Awareness of Research Knowledge (SPARK) this program has been introduced by 20 other Canadian universities. While SPARK receives much recognition, Owen was personally recognized by the Ontario Instituted of Agrologists and named an honorary professional agrologist.

Two Plus Two Rarely Equals Four

2011-07-14T08:00:00.000-07:00

Monday, July 25
2:30 to 4 p.m.

It hardly gets better than this — a veteran ag journalist combining vision, imagination and a wealth of experiences directed toward exploring your professional future. Fred Myers has flown mostly under the radar for 54 years while being involved in about every aspect of ag journalism ranging from routine to “impossible.” Prepare to listen closely, think deeply and ask questions. Fred guarantees you will gain at least one life-changing idea you can use in the years ahead.

Registration is online: www.agmediasummitregistration.com.

Can't attend the Ag Media Summit? Watch it live online: www.ustream.tv/channel/ag-media-summit.

Need more information: www.agmediasummit.com.

Fred Myers began his ag journalism career 54 years ago when he graduated from Purdue with a degree in agriculture but without any journalism training or experience.

Since then, however, he has been involved with almost every aspect of ag journalism including editorial staff positions on a farm magazine, a corporate agribusiness magazine and the communication arm of an agricultural research center. He has had an equally intense and tandem career as a freelance writer and photographer serving a wide range of national clients.

Fred's expertise ranges from magazines, newsletters, public relations and technical editing to photography, audio visual production and book publishing. He has also been a teacher, a manager and a consultant.

He has traveled in 73 percent of all the counties in the U.S. plus 18 countries and went around the world in an achievement included in the Guinness Book of World Records.

Fred strives for excellence and has written much about professional improvement in ag journalism. In fact, within the last few weeks he has published a book of all his writings on that subject. The book is available here during the AMS.

Those who have known him best during his 49 years as an AAEA member, recognize his uncanny ability to visualize the future.

Cross-Channel Marketing

2011-07-11T14:10:00.000-07:00

Monday, July 25
1 to 2:15 p.m.

Cross channel marketing campaigns allow businesses to create relevant messages that engage the audience in ways traditional methods can’t. Steve Hall, Chief Executive of Boelte-Hall, will discuss the difference between cross channel marketing and multi-channel marketing, explain why and how cross channel marketing works, and give examples from award-winning cross-channel campaigns – including a 2010 AMS campaign.

Registration is online: www.agmediasummitregistration.com.

Can't attend the Ag Media Summit? Watch it live online: www.ustream.tv/channel/ag-media-summit.

Need more information: www.agmediasummit.com.

About Steve Hall

After spending many years declining to join his dad at Boelte-Hall, Steve finally agreed to a temporary position there when one of his fellow band members took time off for surgery on his vocal cords. He learned to sweep the floor and how to imprint real estate brochures with franchise addresses on a Heidelberg windmill. Much to Steve's dismay, he's still working at Boelte-Hall over 30 years later. Most of his efforts involve constantly changing what the company does.

Steve was among the founders of the Covalent User's Group and served as its president for over 10 years. He also served as president of his regional PIA group.

Although he was inducted into the Kansas Music Hall of Fame in 2007, he will admit that his high school drum ensemble was defeated on The Original Ted Mack Amateur Hour by a woman who could bend over backwards and pick up a handkerchief with her teeth.

Miraculously, he is married to an award-winning television news reporter. Together they have traveled much of the world by bicycle, and also jointly lead an annual medical mission trip to serve Haitian sugar cane cutters and their families in the Dominican Republic. Steve and his wife live in Leawood, Kansas with their dog, Angel.

Growing Big Ears with Social Media

2011-07-11T13:59:00.000-07:00

Monday, July 25
10:15-11:30 a.m.

Social media tools are increasingly being used to broadcast messages to an array of audiences. But communications can travel both ways. Social media consultants John and Christine Taylor of JTMarComm will guide you through mining intelligence with the latest online tools.

More about John and Christine Taylor.

Registration is online: www.agmediasummitregistration.com.

Can't attend the Ag Media Summit? Watch it live online: www.ustream.tv/channel/ag-media-summit.

Need more information: www.agmediasummit.com.

Strategic Tweeting

2011-07-11T13:58:00.000-07:00

Monday, July 25
8:30 to 10 a.m.

Used correctly, Twitter can be a powerful tool in supporting your personal and company brands. Social media marketing experts John and Christine Taylor of JTMarCom Consulting in Nashville, Tenn., will show you how.

Register now for Ag Media Summit: www.agmediasummitregistration.com

Can't attend? Watch this session live online: www.ustream.tv/channels/ag-media-summit

Looking for more information: www.agmediasummit.com

About the speakers

JTMarCom with a combined five decades of marketing, sales and entrepreneur experience was founded in January 2009. Supported by a cadre of some of the industry’s brightest professionals, JTMarCom integrates traditional marketing experience with expertise in the latest social media technologies. More about JTMarCom.

John Taylor
@JTwithJTMarCom
John Taylor has just about seen it all in his 28-year career that began as a journalist and has included extensive experience in both the corporate and agency worlds.

He developed his writing chops at The Nashville Banner where he covered the police beat for several years. After stints in government and public relations, he eventually joined Trone, Inc., in High Point, NC. At Trone, he continued to work in the tire industry, playing an instrumental role in creating and implementing a grassroots dealer program and Hispanic marketing program for Uniroyal Tire. In 2008, John served as PR director for one of the Southeast’s largest agencies — Erwin-Penland, a Hill Holliday Agency, in Greenville, SC.

Christine Taylor
@ChrisGTaylor

Christine, Vice President of New Media Marketing for JTMarCom, has worked in the corporate, government and nonprofit sectors, as well as run her own promotional merchandise firm. She is a master networker who is now helping our clients interact with their customers, develop new customers and strengthen their brands with incredibly powerful Social Media tools such as Twitter, LinkedIn and Facebook. Today it’s Twitter. What’s next? Christine helps JTMarCom clients stay on the leading edge of Social Media technology.

Christine was director of development and fundraising for the Arthritis Foundation of Middle Tennessee before joining Mental Health Management of America as director of marketing. Christine then embarked into a successful sales career in promotional merchandise, helping multi-national companies with corporate gifts, branded clothing and fulfillment/incentive programs. This led Christine to join the entrepreneurial ranks by opening Taylored Promotions, a promotional merchandise firm that she sold when the Taylors moved to North Carolina in 2000. Christine honed her skills in Social Media Marketing while building a real estate practice in Greensboro, North Carolina.

Thank you sponsors!

2011-07-11T13:57:00.000-07:00

NFL Great Nick Lowery headlines Ag Media Summit

2011-07-05T08:44:00.000-07:00

Ultimate Teams - Five As
Sunday, July 24, 2-3:30 p.m.

Join former NFL All-Pro Nick Lowery for a personal exploration of turning adversity into victory.

Lowery’s pro football career started with a long string of trades before he kicked into high gear to become the NFL’s record holder for the most field goals of all time. A Kansas City Chiefs Hall of Famer, philanthropist, poet, and Harvard graduate, Lowery will share several of his secrets to success, including:

Attitude - an attitude of self-determination pervades the individual “kicker” and the team that puts him in position to put it through the uprights, which represent the big “goal” and higher purpose that all win from.
Angels - the “kick-ass” leader is always looking for those who mentor and bring out his/her best.
Accountable - being able to measure your success and write down your goals ensures reality checks and constant improvement.
Art - the answers are already inside us. The art is already in the marble. It’s our job to get out of the way!
Alive - find meaning through passion and focus. You’ll learn how the winless San Carlos Apache tribe football team never lost another game after applying this lesson.

Registration is online: www.agmediasummitregistration.com.

Can't attend the Ag Media Summit? Watch it live online: www.ustream.tv/channel/ag-media-summit.

Need more information: www.agmediasummit.com.

Live from New Orleans - It's Ag Media Summit!

2011-05-25T11:28:00.000-07:00

News doesn’t break anymore, it tweets. And conferences are not just conducted in person, they’re broadcast live online. Ag Media Summit is no exception.

Six sessions from the summit will be broadcast live online from New Orleans. If you can’t attend or have coworkers who can’t attend, the sessions can be viewed live online at http://www.ustream.tv/channel/ag-media-summit. Streaming video participants will be able to chat online with a moderator or other viewers and ask questions. The sessions will also be recorded and archived on the Ag Media Summit social media hub (http://agmediasummit.blogspot.com).

Monday, July 25
8:30 to 10 a.m. - Strategic Tweeting
Used correctly, Twitter can be a powerful tool in supporting your personal and company brands. Social media marketing experts John and Christine Taylor of JTMarCom Consulting in Nashville, Tenn., will show you how.

10:15 to 11:30 a.m. – Growing Big Ears through Social Media
Social media tools are increasingly being used to broadcast messages to an array of audiences. But communications can travel both ways. Social media consultants John and Christine Taylor of JTMarComm will guide you through mining intelligence with the latest online tools.

1 to 2:15 p.m. – Cross-Channel Marketing
Cross channel marketing campaigns allow businesses to create relevant messages that engage the audience in ways traditional methods can’t. Steve Hall, Boelte-Hall CEO, will discuss the difference between cross channel marketing and multi-channel marketing, explain why and how cross channel marketing works, and give examples from award-winning cross channel campaigns – including a 2010 AMS campaign.

2:30 to 4 p.m. – Two Plus Two Rarely Equals Four
It hardly gets better than this — a veteran ag journalist combining vision, imagination and a wealth of experiences directed toward exploring your professional future. Fred Myers has flown mostly under the radar for 54 years while being involved in about every aspect of ag journalism ranging from routine to “impossible.” Prepare to listen closely, think deeply and ask questions. Fred guarantees you will gain at least one life-changing idea you can use in the years ahead.

Tuesday, July 26

10:15 – 11:45 a.m. – Ethics in the trenches: Case studies and solutions
This lively session addresses real-world ethical dilemmas that professionals encounter today, how they recognize them, and how they resolve them. Get a deeper appreciation for what the AAEA Code of Ethics means when it’s put into practice. The University of Guelph’s Owen Roberts moderates a panel from the agricultural media, social media, public relations agencies and associations, looking at ethical challenges in the trenches – in our jobs as editors, freelancers, PR practitioners and ag communications professionals.

3:15 to 4:30 p.m. – Depth and impact: Make your writing shine!
David Schimke, editor-in-chief of the Utne Reader, will share techniques to improve the depth and impact of your writing. Explore inventive leads, narrative tension and internal transitions, as well as the importance – and perils – of pursuing tone and voice. In addition to better stories, you’ll improve editor-writer communications from the assignment to the final edit.

Keep up with Ag Media Summit online – find out more about speakers, InfoExpo and happenings at the summit – check out the social media hub (http://agmediasummit.blogspot.com), follow our twitter feed: @AgMediaSummit and join our Facebook group. Follow or comment on the conference by using the twitter hashtag #AgMS.

See you in New Orleans, or at least online for the streaming video sessions!

Ag Media Summit InfoExpo Breaks Record

2011-05-24T14:32:00.001-07:00

CHESTERFIELD, Mo. (May 24, 2011) – The Agricultural Media Summit’s InfoExpo trade show is now sold out, with a record 83 exhibit spaces filled. Not only is it a record high, this is also the earliest the show has ever been sold out.

Ag Media Summit is the largest U.S. gathering of the ag industry’s top editors, writers, photographers, publishers and ag communicator specialists, and will be held this year in New Orleans, La., July 23-27.

"The interest in InfoExpo illustrates the value our industry partners place on the Ag Media Summit,” said Karen Simon, director of communications for the Iowa Soybean Association, who chairs this year’s conference. “We greatly appreciate the support of those who exhibit at Ag Media Summit, as well as the hard work of the committee who works so diligently to fill the show each year.”

Ag Media Summit is a joint meeting of the American Agricultural Editors’ Association, Livestock Publications Council and American Business Media Agri-Council. This industry-wide gathering of agricultural communicators offers one of the best opportunities for professional improvement and industry networking. Visit www.agmediasummit.com for more information.

Jazz it Up!

2011-04-11T13:27:00.000-07:00

If you’re looking for the best place to promote your company or organization’s products and services, then you’ll want to be at the 13th Annual Ag Media Summit in New Orleans, Louisiana July 23-27, 2011. This annual get-together, the largest meeting in the United States of the ag industry’s top writers, editors, photographers, publishers and ag communicator specialists, begins with pre-meeting tours on Saturday, July 23, followed by the AMS program July 24-27. We invite you to participate as a sponsor or an exhibitor at our InfoExpo or both, and be a part of this important agricultural media event.

ThE AG MEDIA SUMMIT is a joint meeting of the American Agricultural Editors’ Association, the Livestock Publications Council and the American Business Media Agri-Council. This industry-wide gathering of agricultural communicators offers one of the best opportunities for professional improvement and industry networking. More than 600 attend this event each year, and the InfoExpo annually exceeds 75 booths.

Hotel Information
Marriott New Orleans Downtown
555 Canal St.
New Orleans, Louisiana

For reservations call (800) 266-9432 or (506) 474-2009
Room rate: $135

Reservations: https://resweb.passkey.com/Resweb.do?mode=welcome_ei_new&eventID=3105540

Toys & Tools for Leadership - Group 2

2010-07-30T10:11:00.000-07:00

During a 2010 Agricultural Media Summit (AMS) session, Steve Drake, of Drake and Company, gave a presentation titled “The Toys and Tools of Leadership and Success,” and group members from Texas A&M University, Texas Tech University and the University of Wisconsin River Falls worked together to determine the three most important “toys and tools” utilized by Agricultural Communicators of Tomorrow (ACT): Balance, bouncing back, and thermostat/thermometer.

When our group sat down and began brainstorming ideas, it was difficult to narrow the tools down to three because the presentation proved that all 14 “toys and tools” were important in all settings and aspects of life. Eventually, we decided on the three that best exemplified our experiences at AMS and in college.

The first tool we chose was balance. As students in college, we have to be balanced during all aspects of our life, including activities through school, professionally, and socially. AMS is often the first time for many ACT members to interact with business professionals and it is important for them to act professional and genuine. Students need to prove to professionals that they are willing to engage in conversation and learn about what their company or organization has to offer. ACT members are young business professionals seeking future internships or job opportunities, and keeping the tool of balance in mind while participating in networking allows us to remain mentally and emotionally steady.

Another important tool to utilize is bouncing back. ACT members receive a great deal of criticism throughout their lives. However, when ACT members receive bad criticism, it is important to bounce back, remain positive, and not let it delay them on their path to reaching their goals. A prime example of bouncing back as an ACT member at AMS would be not getting the networking opportunity from the professionals, such as internship information, that they may have wished to receive otherwise. Additionally, when an ACT member enters the ACT Critique and Contest and doesn’t place, they should be motivated to work harder for the following year and use the constructive criticism they received.

Lastly, the third tool chosen from Drake’s “Toys and Tools of Leadership and Success,” was: Thermostat/thermometer. Drake pointed out that thermometers tell the temperature whereas thermostats control the temperature. Many times in life one can just live with the surroundings around them, or they can choose to be the change. At AMS, our group realized that setting the standard, or setting the thermostat, and choosing to network with everyone, starts with our own initiative. Drake made a good point during his presentation, “It’s not necessarily who you know, but it’s who knows you.” If ACT members work hard and set the thermostat they can catch the attention of others and prove that they are leaders.

The three tools chosen from Drake’s “Toys and Tools of Leadership and Success:” Balance, bouncing back, and thermostat/thermometer, will help ACT members and students alike gain valuable leadership skills and bring them one step closer to succeeding in their endeavors.
A big thank you to Steve Drake and his insight provided from his presentation “Toys and Tools for Leadership and Success.” It proved to be an invaluable experience where we all learned something and how to apply it to our own lives.

Submitted by Brandi Lattimore and McKenzie Watkins of Texas A&M University, Sarah Wilson, Sarah Raber and Faith Jurek of Texas Tech University, and Nerissa Retz of University of Wisconsin River Falls.

What’s a C-Clamp Got to do With It?

2010-07-27T13:53:00.000-07:00

In the session Tools & Toys of Leadership and Success with Steve Drake from Drake & Company, we learned the importance of being mobile, agile and hostile.

Drake presented unconventional items as metaphors for growing as a student professional and leader. Although he presented 14 unique toys and tools, our group selected five tools that we felt really spoke to us.
The tennis ball represented bouncing back from adversity. In any situation, you need to be able to quickly change gears and regroup.
The hockey puck taught us speed and how to react or adjust. Drake used his experience as a varsity ice hockey player to explain how professionals needed to constantly reevaluate to gain success in any program or endeavor.
The tape measure can be used for many things, but instead of emphasizing the big things, Drake used this tool to show even the small things matter.
The signature Drake & Company duck illustrated how we should be calm on the surface, but paddling hard underneath. Our group really identified with this metaphor as an under-emphasized aspect of the professional world.
The stopwatch reminds us to have an agenda. Drake pointed out that he always starts his meetings at odd times, such as 11:44 or 10:01 to encourage timeliness and models the same by ensuring meetings do not overextend. Agenda planning prevents wandering aimlessly without purpose.

At the end we were asked to examine which tools we found most important. Our group found it interesting that none of us chose the same tools.

Also in the session, Drake emphasized the importance of thanking those who offer their time to your success, so we would like to take this opportunity to express our gratitude for Mr. Drake’s time and the lessons we learned from his toolbox.

Submitted by Kelsey Fletcher, Lauren Greaves, Chip Nellinger, Harlen Persinger, Jack Pitzer, Jolee Liepman

Why Conventional Wisdom is Bad for Good Photography

2010-07-27T13:01:00.001-07:00

Check out this SlideShare Presentation:

Why Conventional Wisdom is Bad for Good Photography

View more presentations from Ag Media Summit.

Redesign on a dime

2010-07-27T08:09:00.001-07:00

Check out this SlideShare Presentation:

Redesign on a dime

View more presentations from Ag Media Summit.

Miss a session today? Check out the archive

2010-07-26T20:57:00.000-07:00

Despite some technical difficulties, I managed to record a two of the sessions today and one on Sunday.

Find them here: http://www.ustream.tv/channel/ag-media-summit

I'll be streaming sessions tomorrow as well. I'll post any slides or materials from those sessions when available.

Don't forget to follow the stream on Twitter: #AgMS

Extreme Makeover: Resume Edition

2010-07-26T12:57:00.001-07:00

Check out this SlideShare Presentation:

Extreme Makeover: Resume Edition

View more presentations from Ag Media Summit.

Selling and Publishing Your Book

2010-07-26T12:06:00.001-07:00

Check out this SlideShare Presentation:

Selling and Publishing Your Book

View more documents from Ag Media Summit.

Viking and the Hunter

2010-07-25T17:30:00.001-07:00

Ready to roll down the river

2010-07-25T15:32:00.001-07:00

Millennials Among Us

2010-07-20T08:25:00.000-07:00

As you prepare to participate in the 2010 Ag Media Summit, consider that about 10 to 15 percent of our attendees are students; most members of ACT. And probably another 10 to 20 percent are 32 or under... meaning about a fourth to a third of our attendees are Generation Y or Millennials.

So, what does this mean?

Thought I'd post a couple of other blogs about Generation Y ... just to refresh your memory:

Who are the Millennials (great stats from Flowtown) http://bit.ly/brpL1g
Millennials are Trend Bellwethers. http://bit.ly/9c6Gvu
Generation Z pegged before it even comes of age http://bit.ly/dkEnYO

And, for the Boomers among us... there is still hope per this commentary from Nielsen: http://bit.ly/9TmGFL

Look forward to seeing you in St. Paul!

Steve is presenting Tools & Toys for Leadership & Success at 10:15 a.m., Tuesday, July 27. Although the topic is being promoted for ACT members, students of all ages are encouraged to participate. We plan to Tweet/Blog from the session!

Thanks to our sponsors:

2010-07-15T14:44:00.000-07:00

Find out who's coming to St. Paul for Ag Media Summit

2010-07-15T14:32:00.000-07:00

More than 550 people have registered for Ag Media Summit, July 24 through 28, in St. Paul, Minn.

Want to know who's going to be there? AMS Pre-conference Registration List.pdf

Still need to register? Click here...

The Crowne Plaza Hotel is sold out! Contact Diane to be put on a waiting list. The overflow hotel is the Hilton Garden Inn (651) 291-8800. It's just three blocks from the Crowne Plaza at 411 Minnesota St. Ask for the Ag Media Summit rate of $125.

To see the entire program and general information: AMS Program

Can't attend the largest gathering of agricultural media professionals in the country? Then you should watch it online: http://www.ustream.tv/channel/ag-media-summit

Select sessions on Monday and Tuesday, July 26 and 27, will be broadcast live online.

Live Streaming Sessions: Publication Redesign on a dime

2010-07-01T13:14:00.001-07:00

Tuesday, July 27
10:15 – 11:45 a.m.: Publication redesign on a dime – Julie Ellingson, Scarlett Hagins

You want to give your magazine, newspaper or newsletter a new look. But time after time you talk yourself out of it because of time or cost. A redesign doesn’t need to break the budget, but can pay big dividends in providing a fresh new look to re-engage current readers and to entice new ones.

Julie Ellingson of the North Dakota Stockmen’s Association and Scarlett Hagins of the Kansas Stockman guided their publications through complete redesigns. In both cases, the staff size is small and the budget even smaller. Both publications earned the Livestock Publications Council James Flanagan Award for Most Improved Publication. Julie and Scarlett will share their perspective on how the process began and how the redesign was successfully implemented.

Want to take in all the information you can from Ag Media Summit, but can't attend in person? Join the conversation live: http://www.ustream.tv/channel/ag-media-summit.

Live Streaming Sessions: Extreme makeover: resume edition

2010-07-01T12:59:00.000-07:00

Monday, July 26
2:30 – 4:15 p.m.: Extreme makeover: resume edition – Lisa Bryant

Lisa Bryant brings her experience as a career consultant for the largest department at Oklahoma State University to help demolish your fears and build your resume.

Start construction with a blueprint of your past leadership and experience. Break ground to design a solid framework with the basics including font choice, structure and overall appearance. Engineer a firm foundation with a discussion of the various elements to include on your resume. Strengthen your resume with the right word choice. Decorate with the little things that make you sell. Landscape with the best references for the job at hand. Learn to be your own best realtor to market your dream resume to close a deal on the job you want. Finally, “move that bus!” View and critique various resume models to improve your neighborhood. Get the most from this session by bringing your resume for a quick critique.

Can't attend the conference? RSVP to watch the session live online: http://www.ustream.tv/channel/ag-media-summit

Live Streaming Sessions: Why conventional wisdom is bad for good photography

2010-07-01T09:45:00.000-07:00

Tuesday, July 27
3:15 – 4:30 p.m.: Why conventional wisdom is bad for good photography — Eric Grant

Eric Grant is director of public relations for the American Angus Association, where he oversees all aspects of the organization’s communications, advertising and public relations programs. A 24-year veteran in livestock photography, Grant has served a wide array of publications, organizations and advertising agencies including Farm Journal Media, Range and American Cowboy.

In this session, Grant will discuss how conventional approaches often prevent photographers from seeing opportunities, taking risks and capturing fresh and innovative perspectives in their photography. He’ll share several simple steps that anyone can take to improve their photographs immediately, and bring home the photos they need to make their publications more interesting.

More about Eric: http://www.angusproductions.com/aj_bio_egrant.html

Can't make it to St. Paul for Ag Media Summit? Watch Eric's workshop live online. RSVP to http://www.ustream.tv/channel/ag-media-summit.

Live Streaming Sessions: Selling and publishing your book

2010-06-30T08:00:00.000-07:00

Whether you’ve got a book idea growing inside you or a finished manuscript ready to show to editors, Scott Edelstein will get you started down the path to publication. He’ll look at books and publishers of all types (including e-books), as well as at literary agents, book proposals, advances and royalties, subsidiary rights, and much more. You will leave this session far better equipped to make your way through the often confusing maze of American book publishing—and to give your book its best chance in the marketplace.

A professional writer for almost 40 years, Scott has published 15 books (including The Complete Writer’s Kit) and more than 150 short pieces. His Web site, http://www.helpingwriters.com/, contains lots of free information, inspiration and tools for writers.

Can't be there in person? RSVP for Scott's session: http://www.ustream.tv/channel/ag-media-summit

Live Streaming Sessions: Adobe® InDesign hidden gems

2010-06-29T13:15:00.000-07:00

If you’ve been using InDesign for a while, you’ll appreciate learning some ways to work faster, smarter, and have more fun. Some of InDesign’s handiest features aren’t quite obvious, and some are hiding in plain sight. Come to this session and Adobe certified trainer Claudia McCue will help to pick up speed and finesse in your favorite page layout program.

More about Claudia: http://bit.ly/9awRZy

Can't be there in person? RSVP to her live streaming session: http://www.ustream.tv/channel/ag-media-summit

Live Streaming Sessions: I knew that! A guide to proper grammar usage

2010-06-29T12:15:00.000-07:00

Barbara Mack, associate professor of journalism and mass communications at Iowa State University, will lead this interactive workshop on grammar. Grammar is a very important part of writing. Yet writers still make mistakes with some of the core parts of writing. This session works on possessive case, word usage, subject-verb agreement and often confused words. She’ll also review “real life screw-ups,” which always makes people feel better about their own work.

Students like Mack: http://bit.ly/9XPfAe

More about her: http://bit.ly/9yIeWw

Can't be at Ag Media Summit in person? RSVP for her live streaming session: http://www.ustream.tv/channel/ag-media-summit

AMS Update!

2010-06-29T08:07:00.000-07:00

See who is coming to Ag Media Summit AMS Sneak Peek List.pdf

Still need to register? Deadline is June 30: click here

Hotel Info: click here

There are still plenty of rooms available in our block, except for Saturday night, July 24. Contact Diane if you need a room for Saturday night.

To see the entire program and general information: AMS Agenda Registration.pdf

Live streaming video from Ag Media Summit

2010-06-16T08:19:00.000-07:00

Ag Media Summit is trying something new this year. We will be live streaming a select number of workshops from St. Paul. They will be broadcast, free of charge, online. You can register or join the stream live here: http://www.ustream.tv/channel/ag-media-summit. They can also be viewed on this blog.

During the sessions, you'll be able to follow the #AgMS Twitter backchannel, chat with other viewers and post questions for the presenter.

Here are the sessions AMS will be streaming:

Monday, July 26
8:30 – 10 a.m.: I knew that! A guide to proper grammar usage – Barbara Mack
10:15 – 11:30 a.m.: Adobe InDesign Hidden Gems – Claudia McCue
1 – 2:15 p.m.: Selling and publishing your book – Scott Edelstein
2:30 – 4:15 p.m.: Extreme makeover: resume edition – Lisa Bryant

Tuesday, July 27
10:15 – 11:45 a.m.: Publication redesign on a dime – Julie Ellingson, Scarlett Hagins
3:15 – 4:30 p.m.: Why conventional wisdom is bad for good photography — Eric Grant

Of course, you'll get the most out of Ag Media Summit by being there live and in person (http://www.agmediasummitregistration.com), but if you can't be there live streaming is the next best thing.

Photos from Ag Media Summit 2009

2010-06-16T07:50:00.000-07:00

Check out photos from Ag Media Summit 2009 in Fort Worth, Texas.

http://www.flickr.com/photos/zimmcomm/sets/72157621897770158/

Courtesy of Chuck Zimmerman, ZimmComm

Welcome to the new Ag Media Summit social media hub

2010-06-04T14:56:00.000-07:00

Welcome! Here you can find a wealth of information and new ways to connect with Ag Media Summit during the conference July 25-27 and throughout the year.

Roll on the river with us online even if you can't be there in person!

You can follow @AgMediaSummit on Twitter: http://www.twitter.com/AgMediaSummit. And we have a hashtag: #AgMS.

Join the Ag Media Summit group on Facebook.

Can't be at AMS in St. Paul, Minn.? Watch and participate live online. We will be streaming video of several workshops, as well as posting interviews with Info Expo exhibitors during the conference.

Follow this blog and/or subscribe to the RSS Feed to keep up on the latest information about AMS.