10:15 – 11:45 a.m.: Publication redesign on a dime – Julie Ellingson, Scarlett Hagins
You want to give your magazine, newspaper or newsletter a new look. But time after time you talk yourself out of it because of time or cost. A redesign doesn’t need to break the budget, but can pay big dividends in providing a fresh new look to re-engage current readers and to entice new ones.
Julie Ellingson of the North Dakota Stockmen’s Association and Scarlett Hagins of the Kansas Stockman guided their publications through complete redesigns. In both cases, the staff size is small and the budget even smaller. Both publications earned the Livestock Publications Council James Flanagan Award for Most Improved Publication. Julie and Scarlett will share their perspective on how the process began and how the redesign was successfully implemented.
Want to take in all the information you can from Ag Media Summit, but can't attend in person? Join the conversation live: http://www.ustream.tv/channel/ag-media-summit.
No comments:
Post a Comment