Presented by U.S. Farmers & Ranchers Alliance (USFRA)
Join panelists Kristin Reese, an Ohio sheep rancher, Jeff Fowle, a California cattle rancher, and Pat O'Toole, a Wyoming farmer and rancher, who will share their personal experiences working with USFRA to engage in a dialogue with influencers and consumers about today's U.S. food production. Hear their thoughts on why a dialogue is so important, and why "telling" our stories to nonfarm consumers just isn't enough.
Bob Stallman, USFRA Chairman, will moderate this session and share USFRA's history and progression over the last 18 months. Crop and livestock organizations, with agribusiness, have joined together to form one united voice and share the stories of U.S. farmers and ranchers involved in today's agriculture. Forrest Roberts, USFRA Board Member and Communications Advisory Committee chair, will also join the sesion and share USFRA's plans to integrate these stores into popular culture - a key place where agriculture has been absent until now.
Want more information? Visit us at the InfoExpo during the 2012 Ag Media Summit at Booth #35. You will have a chance to talk one-on-one with our farmer and rancher panelists and learn more about how they are continuing the dialogue!
Time:
Tuesday, August 7, 3:15 - 4 p.m.
To learn more, connect with us on Facebook, Twitter and visit our website.
To register, visit www.agmediasummitregistration.com.
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