Depth and impact: Make your writing shine!

K.C. Compton, managing editor of Mother Earth News, will share techniques to improve the depth and impact of your writing. Explore inventive leads, narrative tension and internal transitions, as well as the importance – and perils – of pursuing tone and voice. In addition to better stories,  you’ll improve editor-writer communications from the assignment to the final edit.

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Ethics in the Trenches: Case studies and solutions

This lively session addresses real-world ethical dilemmas that professionals encounter today, how they recognize them, and how they resolve them. Get a deeper appreciation for what the AAEA Code of Ethics means when it’s put into practice. The University of Guelph’s Owen Roberts moderates a panel from the agricultural media, social media, public relations agencies and associations, looking at ethical challenges in the trenches – in our jobs as editors, freelancers, PR practitioners and ag communications professionals.

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