Growing big ears through social media, John Taylor of JTMarComm

Social media tools are increasingly being used to broadcast messages to an array of audiences. But communications can travel both ways. Social media consultants John and Christine Taylor of JTMarComm will guide you though mining intelligence with the latest online tools.

The internet connection dropped in the middle of John's session so please be sure to watch Part 2 of his presentation here: http://www.ustream.tv/recorded/16239226

Integrating digital media into your marketing efforts and measuring ROI with Shelly Kramer

You are who Google says you are and you are what you’re able to deliver – whether it’s on the web, through various social media, or in the hand. Half marketer, half tech geek, V3 Integrated Marketing founder Shelly Kramer will show you how to strategically develop your digital media program with goals and results in mind…before you go off creating apps, Facebook pages or Twitter accounts. You’ll also learn how to measure your success in terms of ROI.

Note: Shelly promised to put her presentation up on her SlideShare account after AMS so make sure to check it out: http://www.slideshare.net/ShellyKramer

Strategic Tweeting with Christine Taylor of JTMarCom Consulting

Used correctly, Twitter can be a powerful tool in supporting your personal and company brands. Social media marketing experts John and Christine Taylor of JTMarCom Consulting in Nashville, Tenn., will show you how.

Live Streaming at Ag Media Summit!

Can't make it to Ag Media Summit in NOLA this year?  Or missed a workshop that you wanted to attend?  We will be live streaming sessions each day so you won't miss out!  Visit our Ustream channel at http://www.ustream.tv/channel/ag-media-summit to see upcoming streams and previous recordings.

Sessions that will be live streamed:
Sunday, July 24:

• 2:00-3:30pm - Ultimate Teams - Five A's, Nick Lowery, Kansas City Chiefs Hall of
  Famer
  

Monday, July 25:

• Block 1 (8:30-10:00am) - Strategic Tweeting, John and Christine Taylor of JTMarCom Consulting
• Block 2 (10:15-11:30am) - Growing big ears through social media, John and Christine Taylor of JTMarComm
• Block 3 (1:00-2:15pm) - Cross Channel Marketing: What it is, why it works, and how to use it, Steve Hall of Boelte-Hall
• Block 4 (2:30-4:00pm) - Integrating digital media into your marketing efforts and measuring ROI, Shelly Kramer of V3 Integrated Marketing

Tuesday, July 26:

• Block 1 (10:15-11:45am) - Ethics in the trenches: Case studies and solutions, Owen Roberts of The University of Guelph
• Block 2 (3:15-4:30pm) - Depth and impact: Make your writing shine!, K.C. Compton of Mother Earth News

Nick Lowery: Ultimate Teams - Five A's

Former NFL All-Pro Nick Lowery explores his personal story of turning adversity into victory.
Lowery’s pro football career started with a long string of trades before he kicked into high gear to
become the NFL’s record holder for the most field goals of all time. A Kansas City Chiefs Hall of
Famer, philanthropist, poet, and Harvard graduate, Lowery will share several of his secrets to success,
including:

• Attitude - an attitude of self-determination pervades the individual “kicker” and the team that puts him in position to put it through the uprights, which represent the big “goal” and higher purpose that all win from.
• Angels - the “kick-ass” leader is always looking for those who mentor and bring out his/her best.
• Accountable - being able to measure your success and write down your goals ensures reality checks and constant improvement.
• Art - the answers are already inside us. The Art is already in the marble. It’s our job to get out of the way!
• Alive - find meaning through Passion and Focus. You’ll learn how the winless San Carlos Apache tribe football team never lost another game after applying this lesson.

Depth and impact: Make your writing shine!

Tuesday, July 26
3:15 to 4:30 p.m.

K.C. Compton from GRIT magazine, will share techniques to improve the depth and impact of your writing. Explore inventive leads, narrative tension and internal transitions, as well as the importance – and perils – of pursuing tone and voice. In addition to better stories, you’ll improve editor-writer communications from the assignment to the final edit.

Registration is online: www.agmediasummitregistration.com.

Can't attend the Ag Media Summit? Watch it live online: www.ustream.tv/channel/ag-media-summit.

Need more information: www.agmediasummit.com.

About K.C. Compton

K.C. Compton is an executive editor of Natural Home & Garden, GRIT and Capper’s magazines and editor in chief of The Herb Companion magazine. She has worked for several years as a newspaper reporter, columnist and editor in the Rocky Mountains and came to Kansas in 2001 as managing editor for a sister publication, Mother Earth News. GRIT and Capper’s are two of the country’s oldest publications (Grit since 1882 and Capper’s since 1879). Having sold GRIT as a kid growing up in rural Oklahoma, she is proud to have been the editor who oversaw its transition from struggling newspaper format to the full-color bimonthly magazine on the stands today. Her essays have been published in the Chicken Soup for the Soul series and her freelance articles have been published in numerous magazines. K.C has taught workshops on writing, reporting and editing, bearing in mind her past experiences as a participant in such workshops over the years.

Ethics in the trenches: Case studies and solutions

Tuesday, July 26
10:15 – 11:45 a.m.

This lively session addresses real-world ethical dilemmas that professionals encounter today, how they recognize them, and how they resolve them. Get a deeper appreciation for what the AAEA Code of Ethics means when it’s put into practice. The University of Guelph’s Owen Roberts moderates a panel from the agricultural media, social media, public relations agencies and associations, looking at ethical challenges in the trenches – in our jobs as editors, freelancers, PR practitioners and ag communications professionals.

Registration is online: www.agmediasummitregistration.com.

Can't attend the Ag Media Summit? Watch it live online: www.ustream.tv/channel/ag-media-summit.

Need more information: www.agmediasummit.com.

About Own Roberts

Owen Roberts is the director of research communications at the University of Guelph and is also an agri-food columnist for the Guelph Daily Mercury and other agri-food publications. Owen founded a program called Students Promoting Awareness of Research Knowledge (SPARK) this program has been introduced by 20 other Canadian universities. While SPARK receives much recognition, Owen was personally recognized by the Ontario Instituted of Agrologists and named an honorary professional agrologist.