Monday, July 25
10:15-11:30 a.m.
Social media tools are increasingly being used to broadcast messages to an array of audiences. But communications can travel both ways. Social media consultants John and Christine Taylor of JTMarComm will guide you through mining intelligence with the latest online tools.
More about John and Christine Taylor.
Registration is online: www.agmediasummitregistration.com.
Can't attend the Ag Media Summit? Watch it live online: www.ustream.tv/channel/ag-media-summit.
Need more information: www.agmediasummit.com.
Monday, July 11, 2011
Strategic Tweeting
Monday, July 25
8:30 to 10 a.m.
Used correctly, Twitter can be a powerful tool in supporting your personal and company brands. Social media marketing experts John and Christine Taylor of JTMarCom Consulting in Nashville, Tenn., will show you how.
Register now for Ag Media Summit: www.agmediasummitregistration.com
Can't attend? Watch this session live online: www.ustream.tv/channels/ag-media-summit
Looking for more information: www.agmediasummit.com
About the speakers
JTMarCom with a combined five decades of marketing, sales and entrepreneur experience was founded in January 2009. Supported by a cadre of some of the industry’s brightest professionals, JTMarCom integrates traditional marketing experience with expertise in the latest social media technologies. More about JTMarCom.
John Taylor
@JTwithJTMarCom
John Taylor has just about seen it all in his 28-year career that began as a journalist and has included extensive experience in both the corporate and agency worlds.
He developed his writing chops at The Nashville Banner where he covered the police beat for several years. After stints in government and public relations, he eventually joined Trone, Inc., in High Point, NC. At Trone, he continued to work in the tire industry, playing an instrumental role in creating and implementing a grassroots dealer program and Hispanic marketing program for Uniroyal Tire. In 2008, John served as PR director for one of the Southeast’s largest agencies — Erwin-Penland, a Hill Holliday Agency, in Greenville, SC.
Christine Taylor
@ChrisGTaylor
Christine, Vice President of New Media Marketing for JTMarCom, has worked in the corporate, government and nonprofit sectors, as well as run her own promotional merchandise firm. She is a master networker who is now helping our clients interact with their customers, develop new customers and strengthen their brands with incredibly powerful Social Media tools such as Twitter, LinkedIn and Facebook. Today it’s Twitter. What’s next? Christine helps JTMarCom clients stay on the leading edge of Social Media technology.
Christine was director of development and fundraising for the Arthritis Foundation of Middle Tennessee before joining Mental Health Management of America as director of marketing. Christine then embarked into a successful sales career in promotional merchandise, helping multi-national companies with corporate gifts, branded clothing and fulfillment/incentive programs. This led Christine to join the entrepreneurial ranks by opening Taylored Promotions, a promotional merchandise firm that she sold when the Taylors moved to North Carolina in 2000. Christine honed her skills in Social Media Marketing while building a real estate practice in Greensboro, North Carolina.
8:30 to 10 a.m.
Used correctly, Twitter can be a powerful tool in supporting your personal and company brands. Social media marketing experts John and Christine Taylor of JTMarCom Consulting in Nashville, Tenn., will show you how.
Register now for Ag Media Summit: www.agmediasummitregistration.com
Can't attend? Watch this session live online: www.ustream.tv/channels/ag-media-summit
Looking for more information: www.agmediasummit.com
About the speakers
JTMarCom with a combined five decades of marketing, sales and entrepreneur experience was founded in January 2009. Supported by a cadre of some of the industry’s brightest professionals, JTMarCom integrates traditional marketing experience with expertise in the latest social media technologies. More about JTMarCom.
John Taylor
@JTwithJTMarCom
John Taylor has just about seen it all in his 28-year career that began as a journalist and has included extensive experience in both the corporate and agency worlds.He developed his writing chops at The Nashville Banner where he covered the police beat for several years. After stints in government and public relations, he eventually joined Trone, Inc., in High Point, NC. At Trone, he continued to work in the tire industry, playing an instrumental role in creating and implementing a grassroots dealer program and Hispanic marketing program for Uniroyal Tire. In 2008, John served as PR director for one of the Southeast’s largest agencies — Erwin-Penland, a Hill Holliday Agency, in Greenville, SC.
Christine Taylor
@ChrisGTaylor
Christine, Vice President of New Media Marketing for JTMarCom, has worked in the corporate, government and nonprofit sectors, as well as run her own promotional merchandise firm. She is a master networker who is now helping our clients interact with their customers, develop new customers and strengthen their brands with incredibly powerful Social Media tools such as Twitter, LinkedIn and Facebook. Today it’s Twitter. What’s next? Christine helps JTMarCom clients stay on the leading edge of Social Media technology.Christine was director of development and fundraising for the Arthritis Foundation of Middle Tennessee before joining Mental Health Management of America as director of marketing. Christine then embarked into a successful sales career in promotional merchandise, helping multi-national companies with corporate gifts, branded clothing and fulfillment/incentive programs. This led Christine to join the entrepreneurial ranks by opening Taylored Promotions, a promotional merchandise firm that she sold when the Taylors moved to North Carolina in 2000. Christine honed her skills in Social Media Marketing while building a real estate practice in Greensboro, North Carolina.
Tuesday, July 5, 2011
NFL Great Nick Lowery headlines Ag Media Summit
Ultimate Teams - Five As
Sunday, July 24, 2-3:30 p.m.
Join former NFL All-Pro Nick Lowery for a personal exploration of turning adversity into victory.
Lowery’s pro football career started with a long string of trades before he kicked into high gear to become the NFL’s record holder for the most field goals of all time. A Kansas City Chiefs Hall of Famer, philanthropist, poet, and Harvard graduate, Lowery will share several of his secrets to success, including:
Can't attend the Ag Media Summit? Watch it live online: www.ustream.tv/channel/ag-media-summit.
Need more information: www.agmediasummit.com.
Sunday, July 24, 2-3:30 p.m.
Join former NFL All-Pro Nick Lowery for a personal exploration of turning adversity into victory.
Lowery’s pro football career started with a long string of trades before he kicked into high gear to become the NFL’s record holder for the most field goals of all time. A Kansas City Chiefs Hall of Famer, philanthropist, poet, and Harvard graduate, Lowery will share several of his secrets to success, including:
- Attitude - an attitude of self-determination pervades the individual “kicker” and the team that puts him in position to put it through the uprights, which represent the big “goal” and higher purpose that all win from.
- Angels - the “kick-ass” leader is always looking for those who mentor and bring out his/her best.
- Accountable - being able to measure your success and write down your goals ensures reality checks and constant improvement.
- Art - the answers are already inside us. The art is already in the marble. It’s our job to get out of the way!
- Alive - find meaning through passion and focus. You’ll learn how the winless San Carlos Apache tribe football team never lost another game after applying this lesson.
Can't attend the Ag Media Summit? Watch it live online: www.ustream.tv/channel/ag-media-summit.
Need more information: www.agmediasummit.com.
Wednesday, May 25, 2011
Live from New Orleans - It's Ag Media Summit!
News doesn’t break anymore, it tweets. And conferences are not just conducted in person, they’re broadcast live online. Ag Media Summit is no exception.
Six sessions from the summit will be broadcast live online from New Orleans. If you can’t attend or have coworkers who can’t attend, the sessions can be viewed live online at http://www.ustream.tv/channel/ag-media-summit. Streaming video participants will be able to chat online with a moderator or other viewers and ask questions. The sessions will also be recorded and archived on the Ag Media Summit social media hub (http://agmediasummit.blogspot.com).
Monday, July 25
8:30 to 10 a.m. - Strategic Tweeting
Used correctly, Twitter can be a powerful tool in supporting your personal and company brands. Social media marketing experts John and Christine Taylor of JTMarCom Consulting in Nashville, Tenn., will show you how.
10:15 to 11:30 a.m. – Growing Big Ears through Social Media
Social media tools are increasingly being used to broadcast messages to an array of audiences. But communications can travel both ways. Social media consultants John and Christine Taylor of JTMarComm will guide you through mining intelligence with the latest online tools.
1 to 2:15 p.m. – Cross-Channel Marketing
Cross channel marketing campaigns allow businesses to create relevant messages that engage the audience in ways traditional methods can’t. Steve Hall, Boelte-Hall CEO, will discuss the difference between cross channel marketing and multi-channel marketing, explain why and how cross channel marketing works, and give examples from award-winning cross channel campaigns – including a 2010 AMS campaign.
2:30 to 4 p.m. – Two Plus Two Rarely Equals Four
It hardly gets better than this — a veteran ag journalist combining vision, imagination and a wealth of experiences directed toward exploring your professional future. Fred Myers has flown mostly under the radar for 54 years while being involved in about every aspect of ag journalism ranging from routine to “impossible.” Prepare to listen closely, think deeply and ask questions. Fred guarantees you will gain at least one life-changing idea you can use in the years ahead.
Tuesday, July 26
10:15 – 11:45 a.m. – Ethics in the trenches: Case studies and solutions
This lively session addresses real-world ethical dilemmas that professionals encounter today, how they recognize them, and how they resolve them. Get a deeper appreciation for what the AAEA Code of Ethics means when it’s put into practice. The University of Guelph’s Owen Roberts moderates a panel from the agricultural media, social media, public relations agencies and associations, looking at ethical challenges in the trenches – in our jobs as editors, freelancers, PR practitioners and ag communications professionals.
3:15 to 4:30 p.m. – Depth and impact: Make your writing shine!
David Schimke, editor-in-chief of the Utne Reader, will share techniques to improve the depth and impact of your writing. Explore inventive leads, narrative tension and internal transitions, as well as the importance – and perils – of pursuing tone and voice. In addition to better stories, you’ll improve editor-writer communications from the assignment to the final edit.
Keep up with Ag Media Summit online – find out more about speakers, InfoExpo and happenings at the summit – check out the social media hub (http://agmediasummit.blogspot.com), follow our twitter feed: @AgMediaSummit and join our Facebook group. Follow or comment on the conference by using the twitter hashtag #AgMS.
See you in New Orleans, or at least online for the streaming video sessions!
Six sessions from the summit will be broadcast live online from New Orleans. If you can’t attend or have coworkers who can’t attend, the sessions can be viewed live online at http://www.ustream.tv/channel/ag-media-summit. Streaming video participants will be able to chat online with a moderator or other viewers and ask questions. The sessions will also be recorded and archived on the Ag Media Summit social media hub (http://agmediasummit.blogspot.com).
Monday, July 25
8:30 to 10 a.m. - Strategic Tweeting
Used correctly, Twitter can be a powerful tool in supporting your personal and company brands. Social media marketing experts John and Christine Taylor of JTMarCom Consulting in Nashville, Tenn., will show you how.
10:15 to 11:30 a.m. – Growing Big Ears through Social Media
Social media tools are increasingly being used to broadcast messages to an array of audiences. But communications can travel both ways. Social media consultants John and Christine Taylor of JTMarComm will guide you through mining intelligence with the latest online tools.
1 to 2:15 p.m. – Cross-Channel Marketing
Cross channel marketing campaigns allow businesses to create relevant messages that engage the audience in ways traditional methods can’t. Steve Hall, Boelte-Hall CEO, will discuss the difference between cross channel marketing and multi-channel marketing, explain why and how cross channel marketing works, and give examples from award-winning cross channel campaigns – including a 2010 AMS campaign.
2:30 to 4 p.m. – Two Plus Two Rarely Equals Four
It hardly gets better than this — a veteran ag journalist combining vision, imagination and a wealth of experiences directed toward exploring your professional future. Fred Myers has flown mostly under the radar for 54 years while being involved in about every aspect of ag journalism ranging from routine to “impossible.” Prepare to listen closely, think deeply and ask questions. Fred guarantees you will gain at least one life-changing idea you can use in the years ahead.
Tuesday, July 26
10:15 – 11:45 a.m. – Ethics in the trenches: Case studies and solutions
This lively session addresses real-world ethical dilemmas that professionals encounter today, how they recognize them, and how they resolve them. Get a deeper appreciation for what the AAEA Code of Ethics means when it’s put into practice. The University of Guelph’s Owen Roberts moderates a panel from the agricultural media, social media, public relations agencies and associations, looking at ethical challenges in the trenches – in our jobs as editors, freelancers, PR practitioners and ag communications professionals.
3:15 to 4:30 p.m. – Depth and impact: Make your writing shine!
David Schimke, editor-in-chief of the Utne Reader, will share techniques to improve the depth and impact of your writing. Explore inventive leads, narrative tension and internal transitions, as well as the importance – and perils – of pursuing tone and voice. In addition to better stories, you’ll improve editor-writer communications from the assignment to the final edit.
Keep up with Ag Media Summit online – find out more about speakers, InfoExpo and happenings at the summit – check out the social media hub (http://agmediasummit.blogspot.com), follow our twitter feed: @AgMediaSummit and join our Facebook group. Follow or comment on the conference by using the twitter hashtag #AgMS.
See you in New Orleans, or at least online for the streaming video sessions!
Tuesday, May 24, 2011
Ag Media Summit InfoExpo Breaks Record
CHESTERFIELD, Mo. (May 24, 2011) – The Agricultural Media Summit’s InfoExpo trade show is now sold out, with a record 83 exhibit spaces filled. Not only is it a record high, this is also the earliest the show has ever been sold out.
Ag Media Summit is the largest U.S. gathering of the ag industry’s top editors, writers, photographers, publishers and ag communicator specialists, and will be held this year in New Orleans, La., July 23-27.
"The interest in InfoExpo illustrates the value our industry partners place on the Ag Media Summit,” said Karen Simon, director of communications for the Iowa Soybean Association, who chairs this year’s conference. “We greatly appreciate the support of those who exhibit at Ag Media Summit, as well as the hard work of the committee who works so diligently to fill the show each year.”
Ag Media Summit is a joint meeting of the American Agricultural Editors’ Association, Livestock Publications Council and American Business Media Agri-Council. This industry-wide gathering of agricultural communicators offers one of the best opportunities for professional improvement and industry networking. Visit www.agmediasummit.com for more information.
Ag Media Summit is the largest U.S. gathering of the ag industry’s top editors, writers, photographers, publishers and ag communicator specialists, and will be held this year in New Orleans, La., July 23-27.
"The interest in InfoExpo illustrates the value our industry partners place on the Ag Media Summit,” said Karen Simon, director of communications for the Iowa Soybean Association, who chairs this year’s conference. “We greatly appreciate the support of those who exhibit at Ag Media Summit, as well as the hard work of the committee who works so diligently to fill the show each year.”
Ag Media Summit is a joint meeting of the American Agricultural Editors’ Association, Livestock Publications Council and American Business Media Agri-Council. This industry-wide gathering of agricultural communicators offers one of the best opportunities for professional improvement and industry networking. Visit www.agmediasummit.com for more information.
Monday, April 11, 2011
Jazz it Up!
If you’re looking for the best place to promote your company or organization’s products and services, then you’ll want to be at the 13th Annual Ag Media Summit in New Orleans, Louisiana July 23-27, 2011. This annual get-together, the largest meeting in the United States of the ag industry’s top writers, editors, photographers, publishers and ag communicator specialists, begins with pre-meeting tours on Saturday, July 23, followed by the AMS program July 24-27. We invite you to participate as a sponsor or an exhibitor at our InfoExpo or both, and be a part of this important agricultural media event.
ThE AG MEDIA SUMMIT is a joint meeting of the American Agricultural Editors’ Association, the Livestock Publications Council and the American Business Media Agri-Council. This industry-wide gathering of agricultural communicators offers one of the best opportunities for professional improvement and industry networking. More than 600 attend this event each year, and the InfoExpo annually exceeds 75 booths.
Hotel Information
Marriott New Orleans Downtown
555 Canal St.
New Orleans, Louisiana
For reservations call (800) 266-9432 or (506) 474-2009
Room rate: $135
Reservations: https://resweb.passkey.com/Resweb.do?mode=welcome_ei_new&eventID=3105540
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