Strategic Tweeting

Monday, July 25
8:30 to 10 a.m.

Used correctly, Twitter can be a powerful tool in supporting your personal and company brands. Social media marketing experts John and Christine Taylor of JTMarCom Consulting in Nashville, Tenn., will show you how.

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About the speakers

JTMarCom with a combined five decades of marketing, sales and entrepreneur experience was founded in January 2009. Supported by a cadre of some of the industry’s brightest professionals, JTMarCom integrates traditional marketing experience with expertise in the latest social media technologies. More about JTMarCom.

John Taylor
@JTwithJTMarCom
John Taylor has just about seen it all in his 28-year career that began as a journalist and has included extensive experience in both the corporate and agency worlds.

He developed his writing chops at The Nashville Banner where he covered the police beat for several years. After stints in government and public relations, he eventually joined Trone, Inc., in High Point, NC. At Trone, he continued to work in the tire industry, playing an instrumental role in creating and implementing a grassroots dealer program and Hispanic marketing program for Uniroyal Tire. In 2008, John served as PR director for one of the Southeast’s largest agencies — Erwin-Penland, a Hill Holliday Agency, in Greenville, SC.

Christine Taylor
@ChrisGTaylor

Christine, Vice President of New Media Marketing for JTMarCom, has worked in the corporate, government and nonprofit sectors, as well as run her own promotional merchandise firm. She is a master networker who is now helping our clients interact with their customers, develop new customers and strengthen their brands with incredibly powerful Social Media tools such as Twitter, LinkedIn and Facebook. Today it’s Twitter. What’s next? Christine helps JTMarCom clients stay on the leading edge of Social Media technology.

Christine was director of development and fundraising for the Arthritis Foundation of Middle Tennessee before joining Mental Health Management of America as director of marketing. Christine then embarked into a successful sales career in promotional merchandise, helping multi-national companies with corporate gifts, branded clothing and fulfillment/incentive programs. This led Christine to join the entrepreneurial ranks by opening Taylored Promotions, a promotional merchandise firm that she sold when the Taylors moved to North Carolina in 2000. Christine honed her skills in Social Media Marketing while building a real estate practice in Greensboro, North Carolina.