Used correctly, Twitter can be a powerful tool in supporting your personal and company brands. Social media marketing experts John and Christine Taylor of JTMarCom Consulting in Nashville, Tenn., will show you how.
Monday, July 25, 2011
Sunday, July 24, 2011
Live Streaming at Ag Media Summit!
Can't make it to Ag Media Summit in NOLA this year? Or missed a workshop that you wanted to attend? We will be live streaming sessions each day so you won't miss out! Visit our Ustream channel at http://www.ustream.tv/channel/ag-media-summit to see upcoming streams and previous recordings.
Sessions that will be live streamed:
Sunday, July 24:
Sessions that will be live streamed:
Sunday, July 24:
- 2:00-3:30pm - Ultimate Teams - Five A's, Nick Lowery, Kansas City Chiefs Hall of
Famer
- Block 1 (8:30-10:00am) - Strategic Tweeting, John and Christine Taylor of JTMarCom Consulting
- Block 2 (10:15-11:30am) - Growing big ears through social media, John and Christine Taylor of JTMarComm
- Block 3 (1:00-2:15pm) - Cross Channel Marketing: What it is, why it works, and how to use it, Steve Hall of Boelte-Hall
- Block 4 (2:30-4:00pm) - Integrating digital media into your marketing efforts and measuring ROI, Shelly Kramer of V3 Integrated Marketing
- Block 1 (10:15-11:45am) - Ethics in the trenches: Case studies and solutions, Owen Roberts of The University of Guelph
- Block 2 (3:15-4:30pm) - Depth and impact: Make your writing shine!, K.C. Compton of Mother Earth News
Nick Lowery: Ultimate Teams - Five A's
Former NFL All-Pro Nick Lowery explores his personal story of turning adversity into victory.
Lowery’s pro football career started with a long string of trades before he kicked into high gear to
become the NFL’s record holder for the most field goals of all time. A Kansas City Chiefs Hall of
Famer, philanthropist, poet, and Harvard graduate, Lowery will share several of his secrets to success,
including:
- Attitude - an attitude of self-determination pervades the individual “kicker” and the team that puts him in position to put it through the uprights, which represent the big “goal” and higher purpose that all win from.
- Angels - the “kick-ass” leader is always looking for those who mentor and bring out his/her best.
- Accountable - being able to measure your success and write down your goals ensures reality checks and constant improvement.
- Art - the answers are already inside us. The Art is already in the marble. It’s our job to get out of the way!
- Alive - find meaning through Passion and Focus. You’ll learn how the winless San Carlos Apache tribe football team never lost another game after applying this lesson.
Thursday, July 14, 2011
Depth and impact: Make your writing shine!
Tuesday, July 26
3:15 to 4:30 p.m.
K.C. Compton from GRIT magazine, will share techniques to improve the depth and impact of your writing. Explore inventive leads, narrative tension and internal transitions, as well as the importance – and perils – of pursuing tone and voice. In addition to better stories, you’ll improve editor-writer communications from the assignment to the final edit.
Registration is online: www.agmediasummitregistration.com.
Can't attend the Ag Media Summit? Watch it live online: www.ustream.tv/channel/ag-media-summit.
Need more information: www.agmediasummit.com.
About K.C. Compton
K.C. Compton is an executive editor of Natural Home & Garden, GRIT and Capper’s magazines and editor in chief of The Herb Companion magazine. She has worked for several years as a newspaper reporter, columnist and editor in the Rocky Mountains and came to Kansas in 2001 as managing editor for a sister publication, Mother Earth News. GRIT and Capper’s are two of the country’s oldest publications (Grit since 1882 and Capper’s since 1879). Having sold GRIT as a kid growing up in rural Oklahoma, she is proud to have been the editor who oversaw its transition from struggling newspaper format to the full-color bimonthly magazine on the stands today. Her essays have been published in the Chicken Soup for the Soul series and her freelance articles have been published in numerous magazines. K.C has taught workshops on writing, reporting and editing, bearing in mind her past experiences as a participant in such workshops over the years.Ethics in the trenches: Case studies and solutions
Tuesday, July 26
10:15 – 11:45 a.m.
This lively session addresses real-world ethical dilemmas that professionals encounter today, how they recognize them, and how they resolve them. Get a deeper appreciation for what the AAEA Code of Ethics means when it’s put into practice. The University of Guelph’s Owen Roberts moderates a panel from the agricultural media, social media, public relations agencies and associations, looking at ethical challenges in the trenches – in our jobs as editors, freelancers, PR practitioners and ag communications professionals.
Registration is online: www.agmediasummitregistration.com.
Can't attend the Ag Media Summit? Watch it live online: www.ustream.tv/channel/ag-media-summit.
Need more information: www.agmediasummit.com.
About Own Roberts
Owen Roberts is the director of research communications at the University of Guelph and is also an agri-food columnist for the Guelph Daily Mercury and other agri-food publications. Owen founded a program called Students Promoting Awareness of Research Knowledge (SPARK) this program has been introduced by 20 other Canadian universities. While SPARK receives much recognition, Owen was personally recognized by the Ontario Instituted of Agrologists and named an honorary professional agrologist.
Two Plus Two Rarely Equals Four
Monday, July 25
2:30 to 4 p.m.
It hardly gets better than this — a veteran ag journalist combining vision, imagination and a wealth of experiences directed toward exploring your professional future. Fred Myers has flown mostly under the radar for 54 years while being involved in about every aspect of ag journalism ranging from routine to “impossible.” Prepare to listen closely, think deeply and ask questions. Fred guarantees you will gain at least one life-changing idea you can use in the years ahead.
Registration is online: www.agmediasummitregistration.com.
Can't attend the Ag Media Summit? Watch it live online: www.ustream.tv/channel/ag-media-summit.
Need more information: www.agmediasummit.com.
Fred Myers began his ag journalism career 54 years ago when he graduated from Purdue with a degree in agriculture but without any journalism training or experience.Since then, however, he has been involved with almost every aspect of ag journalism including editorial staff positions on a farm magazine, a corporate agribusiness magazine and the communication arm of an agricultural research center. He has had an equally intense and tandem career as a freelance writer and photographer serving a wide range of national clients.
Fred's expertise ranges from magazines, newsletters, public relations and technical editing to photography, audio visual production and book publishing. He has also been a teacher, a manager and a consultant.
He has traveled in 73 percent of all the counties in the U.S. plus 18 countries and went around the world in an achievement included in the Guinness Book of World Records.
Fred strives for excellence and has written much about professional improvement in ag journalism. In fact, within the last few weeks he has published a book of all his writings on that subject. The book is available here during the AMS.
Those who have known him best during his 49 years as an AAEA member, recognize his uncanny ability to visualize the future.
Monday, July 11, 2011
Cross-Channel Marketing
Monday, July 25
1 to 2:15 p.m.
Cross channel marketing campaigns allow businesses to create relevant messages that engage the audience in ways traditional methods can’t. Steve Hall, Chief Executive of Boelte-Hall, will discuss the difference between cross channel marketing and multi-channel marketing, explain why and how cross channel marketing works, and give examples from award-winning cross-channel campaigns – including a 2010 AMS campaign.
Registration is online: www.agmediasummitregistration.com.
Can't attend the Ag Media Summit? Watch it live online: www.ustream.tv/channel/ag-media-summit.
Need more information: www.agmediasummit.com.
About Steve Hall
After spending many years declining to join his dad at Boelte-Hall, Steve finally agreed to a temporary position there when one of his fellow band members took time off for surgery on his vocal cords. He learned to sweep the floor and how to imprint real estate brochures with franchise addresses on a Heidelberg windmill. Much to Steve's dismay, he's still working at Boelte-Hall over 30 years later. Most of his efforts involve constantly changing what the company does.
Steve was among the founders of the Covalent User's Group and served as its president for over 10 years. He also served as president of his regional PIA group.
Although he was inducted into the Kansas Music Hall of Fame in 2007, he will admit that his high school drum ensemble was defeated on The Original Ted Mack Amateur Hour by a woman who could bend over backwards and pick up a handkerchief with her teeth.
Miraculously, he is married to an award-winning television news reporter. Together they have traveled much of the world by bicycle, and also jointly lead an annual medical mission trip to serve Haitian sugar cane cutters and their families in the Dominican Republic. Steve and his wife live in Leawood, Kansas with their dog, Angel.
1 to 2:15 p.m.
Cross channel marketing campaigns allow businesses to create relevant messages that engage the audience in ways traditional methods can’t. Steve Hall, Chief Executive of Boelte-Hall, will discuss the difference between cross channel marketing and multi-channel marketing, explain why and how cross channel marketing works, and give examples from award-winning cross-channel campaigns – including a 2010 AMS campaign.
Registration is online: www.agmediasummitregistration.com.
Can't attend the Ag Media Summit? Watch it live online: www.ustream.tv/channel/ag-media-summit.
Need more information: www.agmediasummit.com.
About Steve Hall
After spending many years declining to join his dad at Boelte-Hall, Steve finally agreed to a temporary position there when one of his fellow band members took time off for surgery on his vocal cords. He learned to sweep the floor and how to imprint real estate brochures with franchise addresses on a Heidelberg windmill. Much to Steve's dismay, he's still working at Boelte-Hall over 30 years later. Most of his efforts involve constantly changing what the company does.
Steve was among the founders of the Covalent User's Group and served as its president for over 10 years. He also served as president of his regional PIA group.
Although he was inducted into the Kansas Music Hall of Fame in 2007, he will admit that his high school drum ensemble was defeated on The Original Ted Mack Amateur Hour by a woman who could bend over backwards and pick up a handkerchief with her teeth.
Miraculously, he is married to an award-winning television news reporter. Together they have traveled much of the world by bicycle, and also jointly lead an annual medical mission trip to serve Haitian sugar cane cutters and their families in the Dominican Republic. Steve and his wife live in Leawood, Kansas with their dog, Angel.
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