AMS 2012 Schedule at a Glance

AMS 2012 attendees, have we got a lineup of presenters and events for you! Take flight over the list of activities and sessions we have planned, we’re sure you will not be disappointed (no hot air here!).

*Tentative Schedule*

All events located at the Hyatt Hotel unless otherwise noted.

Friday, Aug 3	Event	Location
6 – 8 pm	Photography in Action Orientation	Fiesta III & IV

Saturday, Aug 4	Event	Location
7 am – 7 pm	Photography in Action	Fiesta III & IV, off-site
7 pm	ACT Student Pool Party	Hyatt Pool

Sunday, Aug 5	Event	Location
All day	ReCharge/ReConnect Center	Pavilion Landing, 2nd fl
7 am – 7 pm	Media Room open	Boardroom East, 2nd fl
8 am - 6 pm	Registration	Pavilion Landing, 2nd fl
7:30 am	LPC board of directors breakfast and board meeting	Sierra Vista Room
11:30 am – 3:30 pm	AAEA board meeting, followed by PIF meeting	Enchantment E & F
Noon	Lunch on your own
Noon – 5 pm	Various association and committee meetings
2 - 4 pm	ACT Welcome and Student Professionalism Sessions, followed by Student-Professional Networking Session	Enchantment A, B, C & D
2 – 5 pm	InfoExpo exhibit set up	Southwest Exhibit Hall (Convention Center)
2 - 5 pm	Ag Relations Council (ARC) silent auction open	Hyatt Hotel
5:30 –  6:30 pm	New Members and First Timers’ Reception	Fiesta I, II, III, IV
7 – 10 pm	Famous Welcome Party	City Plaza

Monday, Aug 6	Event	Location
All day	ReCharge/ReConnect Center	Pavilion Landing, 2nd fl
7 am – 7 pm 7:30 - 8:30 am	Media Room open Breakfast from Syngenta	Boardroom East, 2nd fl Pavilion IV, V, VI
8 am – 6 pm	Registration	Pavilion Landing, 2nd fl
6:45 am	Golf Outing at Paa-Ko Ridge Golf Club	Meet in Hyatt lobby, depart 7 am
8 am – 3 pm	InfoExpo set up	Convention Center
9 am – 3 pm	ARC Silent Auction	Hyatt Hotel
11:45 am – 1 pm	Student Awards and Recognition Luncheon	Pavilion Ballroom IV, V & VI
4 – 7 pm	InfoExpo Grand Opening	SW Exhibit Hall (Convention Center)
4 – 7 pm	ARC Silent Auction	Convention Center (within InfoExpo or right outside)
4:30 pm	ACT Critique and Contest Awards	Enchantment C, D, E, F
Sessions
Block 1  (8:30 – 10 am)	The Great Debate, Part II	Pavilion I, II & III
	Student Session – Tips on how to Dress for Professional Success	Fiesta III & IV
10 – 10:15 am	Morning Break	Pavilion Foyer, 2nd fl
Block 2  (10:15 – 11:30 am)	Blast Away Procrastination: Get it Done Now	Sendero I, Lower Level
	What’s New in Creative Suite for Print	Fiesta I & II
	Border and Immigration Issues Affecting the Ag Industry	Pavilion I & II
	New Kid on the Block	Fiesta III & IV
	Telling the Technical Story	Pavilion I & II
	Fresh Perspective on Public Relations and Media Relations	Enchantment E & F
Block 3  (1:15 – 2:15 pm)	Got Clutter?	Sendero I, Lower Level
	What’s New in Creative Suite for Electronic Publishing	Fiesta I & II
	All these tools: What next?	Pavilion I
	Making it Real: Evoking Place and Character	Enchantment A & B
	Foot and Mouth Disease—could FMD mean devastation for the U.S. livestock industry?	Pavilion II
2:15 – 2:30 pm	Afternoon Break	Pavilion Foyer, 2nd fl
Block 4  (2:30 – 4 pm)	Stress Management for the Overworked, Overscheduled and Overwhelmed	Sendero I, Lower Level
	Adobe Lightroom 101	Fiesta I & II
	Digital Impacts on Agri-Marketing	Pavilion I
	Making you videos sing	Enchantment E & F
	How editors should participate in the sales process	Pavilion II

All events at the Convention Center unless otherwise noted.

Tuesday, Aug 7	Event	Location
All day	ReCharge/ReConnect Center	Convention Center
6:30 am – 8:30 am	Coffee and juice	Convention Center Foyer, ground level
7 am – 7 pm	Media Room open	Zuni Room (Convention Center) Boardroom East, 2nd fl (Hyatt)
7 – 8:30 am	LPC annual business meeting, LPC contest awards will follow	Enchantment II
7:30 – 8:30 am	AAEA annual business meeting	Enchantment I
8 a.m. – 6 pm	Registration	Convention Center Foyer, ground level
9 am – 2 pm	ARC Silent Auction	Convention Center
8:30 – 10 am	Breakfast in InfoExpo	SW Exhibit Hall, 1st fl
11:45 a.m. – 1:15 pm	Luncheon	Ballroom A
1:30 – 3 pm	Dessert in InfoExpo	SW Exhibit Hall
3 – 6 pm	InfoExpo teardown
4:30 – 5:30 pm	ACT business meeting	Enchantment A, B, C & D (Hyatt)
5 – 6:30 pm	AAEA awards presentation	Pavilion I (Hyatt)
6:30 – 7:15 pm	Cocktail Reception	Pavilion Foyer (Hyatt)
7:15 -11:30 pm	Closing Dinner and Awards Night	Pavilion Ballroom (Hyatt)
Sessions
Block 1  (10:15 – 11:45 am)	Meet the Photography Experts	Picurius Room
	What Media Choices are Farmers and Ranchers Making Today?	Taos Room
	Consulate, Collaborate, Cooperate, Cultivate	Cochita Room
	Panel Discussion: Reporting the Story	Nambe & Navajo Rooms
	From Reporter to Manager – Tips for a Smooth Transition	Santa Ana Room
Block 2  (3:15 – 4 pm)	Enhancing Your Publication with New Technology	Isleta and Jiminez Rooms
	Think Like a Reader Before You Cover the Story	Santa Ana Room
	Find, Define and Refine Your Brand Voice	Nambe & Navajo Rooms
	How We Judged Your Winning Photos	Apache Room
	Entrepreneurship for Young Professionals	Taos Room
	Taking Ag to the Next Level – How Cooperation Will Elevate Our Industry	Cochita Room

Wednesday, Aug 8	Event	Location
6 – 10 am	Coffee-to-go Bar	Hyatt Lobby
8 am	Continental Breakfast	Pavilion I, II, II (Hyatt)
8:30 – 9:30 am	60 Ideas in 60 Minutes	Pavilion I, II, II (Hyatt)

Bookmark this page for easy access to this schedule all week long, or sign up for blog updates for day-of schedule reminders.

The Final Countdown to AMS 2012

The official countdown has begun: AMS 2012 is only a couple days away! To help you prepare for this hot event (literally), we’ve compiled a list of must-knows, must-haves and must-sees for your visit.

Must-Knows 

We’ll be sharing day-of updates and other helpful posts to keep you in the loop throughout the week. Make sure to:

• sign up for blog updates
• like us on Facebook 
• follow us on Twitter 
• sign up to get text updates to your mobile device by texting AGMEDIA to 46786

AMS Mobile Updates are delivered via text message and are intended to help keep you on-track with where to be and when, along with alerting you of any changes to the event schedule and more. Plus, one lucky winner will take home a VISA gift card! Messages will stop at the end of the conference and are brought to you by Commodity Update. 

Must-Haves 

• Registration Packet
• Attendee List
• InfoExpo Exhibitors 

Must-Sees 

• Sunday night Famous Welcome Party (7 p.m. in the City Plaza) 
• See all Albuquerque has to offer 
• Take the train to Santa Fe 

Do you know where you’re staying? 

Hyatt Regency Hotel (Map) 
330 Tijeras Ave NW 201 
Albuquerque, NM 87102

Doubletree Hotel (Map)
Marquette Ave NW 
Albuquerque, NM 87102 

AMS 2012 Preview: Photography in Action

Presented by Michael Schwarz, a Blue Pixel instructor for the Nikon School and a contract photographer for USA TODAY

I’m a firm believer that you learn by doing, not just sitting in the classroom, so after a brief orientation Friday evening at the Ag Media Summit, we’re packing up our gear for a full Saturday of hands-on off-site instruction. We’ll head out to a farm where we’ll shoot environmental portraits, close-ups and action shots utilizing a fleet of ATVs (see required gear to participate in optional ride). Then, we’ll head on over to Albuquerque’s Old Town to soak in the sights and focus on architectural photography. We’ll cap off the day with a cold beverage and a peer review of the images we shot during the day. It’s going to be a lot of fun…and a lot of work!

Time:
Orientation: Friday, August 3, 6-8 p.m. 
Workshop: Saturday, August 4, 7 a.m. -7 p.m.

Below is a checklist of what to expect…and what to pack. See you there!
Agenda
Gear List

To register, visit http://www.agmediasummitregistration.com/.

AMS 2012 Preview: Got Clutter?

Presented by “Recovered Pack Rat” Rita Emmett and best-selling author of The Clutter-Busting Handbook

Are you a Pack Rat who saves everything because somebody might need it someday? And, now, you’re overwhelmed with too much stuff? Or, are you a victim of the “Clutter Shuffle,” moving your clutter from here to there, but never really getting rid of it? In my session, “Got Clutter?,” at the 2012 Ag Media Summit in Albuquerque, N.M., you will learn that clutter doesn't come from being lazy, unorganized or messy, it simply comes from four habits! Once you work on any one of these four habits, you will see your clutter start to melt away…and you Pack Rats will learn to say goodbye to your stuff without breaking your heart or sobbing like a baby poodle.

Look forward to meeting you at my session!

Time:
Monday, August 6, 1:15-2:15 p.m.

Start de-cluttering with these helpful tips for home and work:
12 Tips to Have Less Chaos at Home 
12 Tips to Work More Effectively at Your Desk

To register, visit http://www.agmediasummitregistration.com/.

AMS 2012 Preview: Taking Ag to the Next Level – How Cooperation will Elevate Our Industry

Presented by U.S. Farmers & Ranchers Alliance (USFRA)

Join panelists Kristin Reese, an Ohio sheep rancher, Jeff Fowle, a California cattle rancher, and Pat O'Toole, a Wyoming farmer and rancher, who will share their personal experiences working with USFRA to engage in a dialogue with influencers and consumers about today's U.S. food production. Hear their thoughts on why a dialogue is so important, and why "telling" our stories to nonfarm consumers just isn't enough.

Bob Stallman, USFRA Chairman, will moderate this session and share USFRA's history and progression over the last 18 months. Crop and livestock organizations, with agribusiness, have joined together to form one united voice and share the stories of U.S. farmers and ranchers involved in today's agriculture. Forrest Roberts, USFRA Board Member and Communications Advisory Committee chair, will also join the sesion and share USFRA's plans to integrate these stores into popular culture - a key place where agriculture has been absent until now.

Want more information? Visit us at the InfoExpo during the 2012 Ag Media Summit at Booth #35. You will have a chance to talk one-on-one with our farmer and rancher panelists and learn more about how they are continuing the dialogue!

Time:
Tuesday, August 7, 3:15 - 4 p.m.

To learn more, connect with us on Facebook, Twitter and visit our website.

To register, visit www.agmediasummitregistration.com.

Depth and impact: Make your writing shine!

K.C. Compton, managing editor of Mother Earth News, will share techniques to improve the depth and impact of your writing. Explore inventive leads, narrative tension and internal transitions, as well as the importance – and perils – of pursuing tone and voice. In addition to better stories,  you’ll improve editor-writer communications from the assignment to the final edit.

Part 1:

Part 2:

Part 3:

Cross Channel Marketing with Steve Hall

Cross channel marketing campaigns allow businesses to create relevant messages that engage the audience in ways traditional methods can’t. Steve Hall, Boelte-Hall CEO, will discuss the difference between cross channel marketing and multi-channel marketing, explain why and how cross channel marketing works, and give examples from award-winning cross channel campaigns – including a 2010 AMS campaign.

Part 1:

Part 2: