News doesn’t break anymore, it tweets. And conferences are not just conducted in person, they’re broadcast live online. Ag Media Summit is no exception.
Six sessions from the summit will be broadcast live online from New Orleans. If you can’t attend or have coworkers who can’t attend, the sessions can be viewed live online at http://www.ustream.tv/channel/ag-media-summit. Streaming video participants will be able to chat online with a moderator or other viewers and ask questions. The sessions will also be recorded and archived on the Ag Media Summit social media hub (http://agmediasummit.blogspot.com).
Monday, July 25
8:30 to 10 a.m. - Strategic Tweeting
Used correctly, Twitter can be a powerful tool in supporting your personal and company brands. Social media marketing experts John and Christine Taylor of JTMarCom Consulting in Nashville, Tenn., will show you how.
10:15 to 11:30 a.m. – Growing Big Ears through Social Media
Social media tools are increasingly being used to broadcast messages to an array of audiences. But communications can travel both ways. Social media consultants John and Christine Taylor of JTMarComm will guide you through mining intelligence with the latest online tools.
1 to 2:15 p.m. – Cross-Channel Marketing
Cross channel marketing campaigns allow businesses to create relevant messages that engage the audience in ways traditional methods can’t. Steve Hall, Boelte-Hall CEO, will discuss the difference between cross channel marketing and multi-channel marketing, explain why and how cross channel marketing works, and give examples from award-winning cross channel campaigns – including a 2010 AMS campaign.
2:30 to 4 p.m. – Two Plus Two Rarely Equals Four
It hardly gets better than this — a veteran ag journalist combining vision, imagination and a wealth of experiences directed toward exploring your professional future. Fred Myers has flown mostly under the radar for 54 years while being involved in about every aspect of ag journalism ranging from routine to “impossible.” Prepare to listen closely, think deeply and ask questions. Fred guarantees you will gain at least one life-changing idea you can use in the years ahead.
Tuesday, July 26
10:15 – 11:45 a.m. – Ethics in the trenches: Case studies and solutions
This lively session addresses real-world ethical dilemmas that professionals encounter today, how they recognize them, and how they resolve them. Get a deeper appreciation for what the AAEA Code of Ethics means when it’s put into practice. The University of Guelph’s Owen Roberts moderates a panel from the agricultural media, social media, public relations agencies and associations, looking at ethical challenges in the trenches – in our jobs as editors, freelancers, PR practitioners and ag communications professionals.
3:15 to 4:30 p.m. – Depth and impact: Make your writing shine!
David Schimke, editor-in-chief of the Utne Reader, will share techniques to improve the depth and impact of your writing. Explore inventive leads, narrative tension and internal transitions, as well as the importance – and perils – of pursuing tone and voice. In addition to better stories, you’ll improve editor-writer communications from the assignment to the final edit.
Keep up with Ag Media Summit online – find out more about speakers, InfoExpo and happenings at the summit – check out the social media hub (http://agmediasummit.blogspot.com), follow our twitter feed: @AgMediaSummit and join our Facebook group. Follow or comment on the conference by using the twitter hashtag #AgMS.
See you in New Orleans, or at least online for the streaming video sessions!
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